by Brian M. Kennedy | Nov 27, 2024 | Articles, Four Cornerstones
A Tale of Two Companies In 2008 I founded a company that had some lofty goals. We had grown frustrated and tired with the growing costs of software in our organization, and SaaS was becoming an accepted practice. By June of 2008, we already had 8 different...
by Brian M. Kennedy | Apr 14, 2023 | Articles
Bookkeeping is an essential component of running a small business. It involves keeping track of all financial transactions, including income and expenses, and recording them in a systematic and organized manner. Proper bookkeeping ensures that a business has an...
by Brian M. Kennedy | Apr 13, 2023 | Articles, Leadership
Let’s have a real conversation about the complicated field of leadership, where power dynamics and authority have long held sway. A contrasting philosophy and trend has emerged, though it has existed for a long time. This type of leadership, Servant Leadership...
by Brian M. Kennedy | Feb 6, 2023 | Articles, Sales
I know, the title sounds controversial. Why wouldn’t she get the job right? This is not 1950, and woman and men are mostly equal, at least that is what we try to espouse value wise, despite an opportunity not available here, and a pay gap there. For the most...
by Brian M. Kennedy | Jan 26, 2023 | Articles, Marketing
As a Chief Marketing Officer (CMO) who has been around the block working in startups, working with Fortune 500 companies, Big 4 organizations, and working in and out of U.S. Government entities like the Department of Homeland Security and Department of Energy there...
by Brian M. Kennedy | Jan 5, 2021 | Articles, Marketing, Networking
The startup world moves fast. If you are in it you already know. So here is an important piece of advice for making sure you maximize your time. As a startup when it comes to making deals, selling your products or services, or connecting with other company you must do...
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