It all starts with marketing, and guess what? It’s all marketing. How you are seen, how you respond, how you connect, how you share, marketing runs through your entire company. The Marketing Cornerstone focuses on recognizing and taking advantage of marketing opportunities, always putting your best foot forward, and creating connections like you never have before. 

When you reach the point of marketing success, guess what often happens? Your sales team is just not ready for all that success. One ball after another gets dropped. Or worse, what if your marketing isn’t ready at all? How can a sales team thrive with no incoming leads? The Sales Cornerstone focuses on the strategies and ground-level tactics to generate more prospects, close more deals, and to bring efficiency to your sales pipelines. 

When you have perfected your sales process, and have your sales team humming alone it does not automatically mean you can deliver on your promises, or do it efficiently. The Fulfillment Cornerstone focuses on strategies for improving your fulfillment and operations to increase satisfaction, deliver better, and find efficiency, all while avoiding common pitfalls that may set you back. 

None of it matters if you can’t hold onto the money you are making, and invest it in the right areas of your business to continue the growth pattern. The question is: how do you know where to best utilize it? The Finance Cornerstone focuses on traditional and non-traditional methods of determining where investments are best made, understanding what drives better or worse financial performance, and how to make each of the other cornerstones progressively more efficient and automated.